Google Recommends Mobile User Experiences
The unfortunate thing about Google for me is that departments that talk about similar things on their blogs don't often coordinate with each other to provide a unified point of view. Such is the case with mobile. My new column in Search Engine Land will be about Google's recent Making Sites Mobile Friendly post
A New Strategy for Facebook Marketing
Face book marketing is critical to the success of many businesses. Do you have a business? If so, how well are you using Facebook to promote your business? This article is about using Facebook more effectively using picture tagging to increase brand awareness and sales.
A brand is the identity of a specific product, service or business. A brand can take many forms, including a name, sign, symbol, color, combination or slogan. In these days of high and stiff competition, expanding your business globally has become a necessity to succeed. Branding your business globally is of immense value as it gives your business a unique identity. We understand your needs and cater to all your requirements.
International or global branding is so important that many believe without it, a business does not or will not fulfill its potential for success. We help you achieve this potential. There is more to branding than just notching up a striking logo or a catchy slogan. Branding is establishing a reputation for your product as a foundation. Once that foundation is laid, a company must remember that every purchase, no matter how small or big, is an emotional one. Brands are badges.
There are many ways to create a successful global brand. Following are some of the many ways that we help you in this endeavor.
Focus on target markets:
We market a company's branding to a specific market only. There is no point in wasting time or money marketing to locations where a company is not even based or does not provide service. Not only is this waste of time, most of the time it is a waste of capital.
We make sure that the brand name and logos that we design for you is original and unique by itself. There arises no question about your brand having any similarity to any other brands.
Strive to be different from others:
There are a lot of companies out there that have branded using common words, such as: solutions, serve, soft tech, global etc. These words are so overly used in the business world that using it again would put your business acumen in question. We make sure that you get the best.
There is a simple rule: don't confuse your potential customers. Don't confuse them with names that are hard to spell. As, it is possible to get your company name mixed up with another's if the name is too difficult to spell. Keep your branding a positive one and thereby avoid negativity that may offend parts of the targeted customers.
Before releasing your brand name, we take a quick survey to test its likeability factor. Deal with us and you will find that branding is an easy process.