Google Recommends Mobile User Experiences
The unfortunate thing about Google for me is that departments that talk about similar things on their blogs don't often coordinate with each other to provide a unified point of view. Such is the case with mobile. My new column in Search Engine Land will be about Google's recent Making Sites Mobile Friendly post
A New Strategy for Facebook Marketing
Face book marketing is critical to the success of many businesses. Do you have a business? If so, how well are you using Facebook to promote your business? This article is about using Facebook more effectively using picture tagging to increase brand awareness and sales.
The internet is loaded with all kind of raw data which is very easy to access but hard to search. The relevant information for the user is not that much easy to find on internet. But all the websites are trying to deliver more relevant and useful information to the web surfer. For this purpose they take help of web analytics which help them in all the possible way to increase traffic on their website.
Web analytics is unique step by step process for the collection, measurement, and analysis and reporting of internet data for the batter understanding and optimizing the usage of web network. It is also a very important part of internet marketing as it allows accessing the information regarding the pattern of search done by the users on the internet. Now a day's it is not just a tool for measuring website traffic but also used as a prime tool for the business and market research. This is very important tool for marketing companies who are able to track down the flow of traffic and the preferences shown by user for search. It is a great area to do research and survey regarding different parameters of the website. It provides all information about the number of visitors, page viewed, preferences, etc which allows the website administrator to turn the traffic towards the popular trends. The two categories in which web analytics is divided are on-site and off-site web analytics.
Our on-site web analytics keeps a track of the movement of the visitor by using the log-files method. This helps in registering all the transaction done by the visitor in the web server which can be analysis by the administrator at later stages. The other impotent method is by page tagging which uses the third party server for browsing. Both technique data is used for producing the web traffic reports. This also helps in evaluating the performance of website which is very important from a commercial prospective for website. The off-site web analytics helps in measuring the other aspects about website which includes its potential visitors, its popularity and other prospective on internet. All these factors are very important for the growth of business and website in both real and virtual world.